It is an Italian company, founded in 1997. But alas, at the time of writing, none of them have a lay-flat spine. If you’re already familiar with Moleskine notebooks, you’ll know that they too have done a fantastic job at diversifying their product offerings to suit all types of users and uses. Apparently also a godsend for left-handed writers. And of course, being made by MOO, also comes with an optional stick-on pocket for storing business cards.īut what impresses me most is the unique lay-flat binding. Every page of the notebook, regardless of whether you’re at the beginning, middle or end, lays beautifully, perfectly, flat. The pages are high-quality Swedish Munken Kristall paper that won’t yellow with age and comes with a slipcover for protection. There is a coloured section in the middle, which can be used as a partition, a space for note-taking or doodling. They come in six different colours, each with 176 pages. In addition, MOO created an innovative platform where customers can design their own business cards rather than modify existing templates. The company then went on to secure million-pound investments and key partnership deals with companies such as Flickr, Etsy, YouTube and LinkedIn.Īt the end of 2016, MOO launched its first hardback notebook collection, MOO-style. In 2006, out of time and money, Moross rebranded the company to MOO and changed their slogan to: “Hello, we’re just a little printing company.
Instead of quitting, Moross learned from his mistakes.
It was originally called Pleasure Cards with the line, “We’re the new coolest thing!” Needless to say, it failed to take off. It employed over 400 people with a turnover of £75 million last year.ĬEO Richard Moross founded the company when he was just 26 years old. MOO began as a start-up in 2004 and has since become one of the world’s fastest growing print businesses.
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